Outdoor Innovator Industrial Revolution Partners with Darby Communications for PR
OutdoorHub 04.11.13
Industrial Revolution, the Washington-based manufacturer and distributor of innovative outdoor accessories such as UCO candle lanterns and Stormproof Matches and Light My Fire, the Swedish Spork and FireSteel company, has joined forces with Asheville, North Carolina-based Darby Communications, a leading industry public relations agency. As their agency of record, Darby Communications will represent Industrial Revolution’s brands UCO (Utility, Comfort, Originality), Pedco tripods and camera accessories, YayLabs! Ice Cream Balls, and Grilliput portable grills. Additionally, Darby will represent the brands Industrial Revolution distributes domestically including Light My Fire, German-based Esbit solid fuel stoves and cookware, DAJO knives and, recently added, myFC PowerTrekk Fuel Cell Charger and Morakniv knives, both based in Sweden.
“Our products are designed and made for outdoor enthusiasts, aimed at giving those who enjoy spending time in nature the tools they need,” says Graeme Esarey, Industrial Revolution’s Director of Marketing & Product Development. “Darby Communications has a great track record of introducing active adults to the products and services that enhance their adventures. We’re excited about what we can do together.”
Industrial Revolution, with its many leading outdoor brands, has set the pace for innovation within the outdoor market in recent years. With additional brands and a new facility that increases their manufacturing capability, the company is set to continue to grow and expand within their market segments.
Darby Communications represents many of the outdoor industry’s top companies, including Astral, Aventura Clothing, Eagle’s Nest Outfitters, Headsweats, OverLand Equipment, Vasque and more. “Industrial Revolution’s products continually raise the bar and improve the outdoor experience for their users,” says Coral Darby, Darby Communications Founder. “We’re looking forward to championing Industrial Revolution’s products in the market and telling their story.”
