Strategic alliance delivers revolutionary experiential marketing platform at Walmart stores for major brands
Acosta Mosaic Group (AMG), which provides world-class integrated marketing solutions for consumer packaged goods (CPG) companies and retailers, has joined forces with Out Front Marketing, a venture of FLW, a premier event organization and long-time Walmart partner, to provide custom experiential marketing for major U.S. household brands across the country. Out Front Marketing concepts and executes these innovative experiential solutions and events at high-volume Walmart parking lots and store exteriors to assist leading brands with their quest to interact directly with consumers.
“This partnership will not only add breadth and depth to our offering as we continue to build the leading sales and marketing platform in the U.S., but also provides our clients with top tier, value-added services that inspire innovative shopper marketing programs which increase brand engagement and drive sales,” said Aidan Tracey, President of Acosta Mosaic Group. “This new partnership will deliver a highly effective and exciting method for our clients to gain touch points with Walmart shoppers.”
FLW developed the Out Front Marketing program two years ago and has been executing experiential events and lifestyle branding experiences in Walmart parking lots for 18 years. Out Front Marketing brings excitement to the shopping experience before shoppers enter the store by establishing a dynamic, three-dimensional presence in the parking lot. The company places brands out front through the use of experiential marketing centers called Mobile Brand BoxesTM. These portable, customized units can be designed and equipped to bring a brand to life and feature full graphics. Mobile Brand Boxes can also be equipped with interactive simulators and games as well as other loyalty and brand-building tactics, ranging from a fully functional kitchen to a pop-up demo space.
Irwin Jacobs, FLW Chairman and CEO, noted, “We are pleased to announce our partnership with Acosta Mosaic Group, whose experience and leadership in the CPG industry will not only extend our reach into the CPG and grocery channel, but also help us deliver enhanced in-store merchandising capabilities to our clients. This integrated partnership will bring the excitement in the parking lot into the store to help complete the sale at the point of purchase. We are very excited about what AMG and FLW can achieve together.”
Since launching in 2011, FLW has continued to steadily build the Out Front Marketing presence across the country and has executed unique experiential events and demonstrations for leading retail and grocery brands, including Walmart’s USDA Choice Beef, Kingsford, Sony PlayStation, Straight Talk cellular service, as well as some new brand launches scheduled to hit Walmart parking lots May 1. To learn more about this experiential marketing solution, visit OutFront.com.
Logo courtesy FLW Outdoors