OutsidePR Retained by Omegawave
OutdoorHub 05.01.13
OutsidePR, a Bay Area outdoor-industry public relations firm, today announced that it has reached an agreement to represent Omegawave for a wide-ranging public relations campaign.
The Omegawave technology and service, used for years by leading professional athletes and teams such as FC Barcelona, Manchester United and several Olympic Committees, is a revolutionary physiological feedback tool that quickly, non-stressfully, and non-invasively assesses an athlete’s functional state and readiness for training and competition. This helps optimize training, avoid injuries and overtraining and deliver peak performance when it matters most.
Juha Pinomaa, CEO of the Finland-based Omegawave, said, “We are looking to OutsidePR to introduce Omegawave to American consumers, especially in the endurance sports and active lifestyle markets. Our company is becoming rapidly well-known in Europe, and look forward to our consumer introduction in the U.S.”
OutsidePR president Gordon Wright noted that, “For anyone who has ever suffered an overtraining injury, for anyone looking to maximize their training windows, Omegawave is a game-changer. For years, athletes seeking to determine their body’s readiness to exercise were told simply to listen to their bodies. The problem is, we’re often deaf. Omegawave is the first product that can give empiric feedback on your physiologic readiness, your fatigue levels, your cardiac stress and your recovery state.
Omegawave recently secured two significant sponsorships in the triathlon world – as the title sponsor of the ITU World Series stop in San Diego, and as a sponsor of the Russian Triathlon Team. They are in the process of developing an Ambassadorship program in the triathlon and endurance communities throughout the United States.
