The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, has selected CSG Creative as its agency of record for marketing the 2014 SHOT Show®. CSG was selected at the conclusion of a national account review that included a number of well-known trade show marketing agencies.
“We’re pleased to partner with CSG,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “Their experience in the trade show and face-to-face event business is unparalleled, and we look forward to working with them to make the 2014 SHOT Show the best event yet.”
“CSG Creative is pleased to be selected as the strategic marketing agency for the SHOT Show,” said Paige Cardwell, CSG president. “The trade show industry holds the show in high regard for delivering a must-attend event experience that truly supports all aspects of the shooting sports industry. We are looking forward to working with the SHOT Show team to enhance their marketing initiatives in target and emerging markets.”
The SHOT Show — the Shooting, Hunting and Outdoor Trade Show — is owned and sponsored by NSSF. It is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. The 2014 SHOT Show will be held Jan. 14-17 at the Sands Expo and Convention Center in Las Vegas.
Logo courtesy National Shooting Sports Foundation