Lip RipperZ, Inc., an innovative Walnut, Calif.-based manufacturer of finesse plastics, jigs, spoons and fish attractants designed to catch trout, crappie, other panfish and bass, has teamed up with, the Web’s fastest-growing community of outdoor enthusiasts and home of the industry’s largest field-testing program.  Lip RipperZ products will be featured prominently at and at Fishhound’s incredibly active Facebook page, which now boasts more than 460,000 fans.

According to’s Vice President, Operations, Rick Patri, Lip RipperZ will be able to take full advantage of the unique promotional opportunities Fishhound offers. “A lot of people just think that we’re giving away free stuff, but the reality is it’s so much more than that,” said Patri. “Traditional advertisements don’t put product in the hands of consumers, and when you put a quality product in a consumer’s hands, you’ll have a customer for life. Then, when these anglers post their unbiased field test reports at our site, YouTube or our Facebook page, the news spreads virally to hundreds of thousands of potential customers. The promotional power of this kind of ‘earned media’ is unbeatable.”

Lip RipperZ’ CEO, Brian Friedman, is looking forward to partnering with and introducing his company’s offerings to this huge audience of die-hard anglers. “We’ve been following Fishhound’s success on social media for a while and we’re very excited to finally join the team” said Friedman. “This partnership will allow fishermen all over the world to experience firsthand how our products have helped so many anglers catch the big fish they’ve always dreamed of catching.”

To learn more about Fishhound, or to register for free as a user, visit:

Logo courtesy Fishhound

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