Source Outdoor Group to Represent Celestron Sport Optics
OutdoorHub 06.13.13
Source Outdoor Group is proud to announce it will be representing Celestron Sport Optics.
With the reputation as the world’s most innovative, leading telescope brand, Celestron has expanded its product offering to support and enhance science, education and outdoor markets, and that’s where Source Outdoor Group comes in.
“Celestron has attained brand-name recognition among serious amateur astronomers for superior optics, and our goal is to help it attain that same name recognition among outdoorsmen and women,” Aaron McCaleb, Source Outdoor Group president and CEO, says. “Source Outdoor Group’s goal is to spread the word about Celestron’s outstanding scopes and binoculars, which boast the same outstanding design and innovation that has pushed its telescopes to the top of the market.”
Joshua Lazenby, Celestron product manager, says the Celestron team is very excited to have Source Outdoor representing it.
“Their expertise in the birding and outdoor markets will be key in helping us build our brand awareness and bring more customers to Celestron,” Lazenby says.
Source Outdoor Group, based in Gainesville, Ga., specializes in PR, marketing, communications and media relations in the outdoor industry. The Source team understands consumers relationships with brands have profoundly changed, therefore marketing strategies and philosophies must change in order for brands to maintain their edge and appeal. Source focuses on developing unique and grand ideas to ensure distinction in the sea of products and critical brand loyalty.
