Redington, maker of progressive performance fly rods, reels, waders, apparel and more, is pleased to announce it has hired Kirsten Ashmore as marketing manager.

Ashmore joins Redington from adidas, where she worked to implement marketing strategy with the brand’s retail partners such as The Dick’s Sporting Goods, Sports Chalet and Eastbay. Prior to that she worked at a marketing agency in Portland, representing luxury brands such as Kenneth Cole, Michael Kors and Nike.

“After growing up near the base of Mt. Hood in Sandy, Oregon I am very excited combine my passion for the outdoors with my work,” states Ashmore.  “Redington has so much potential and I’m excited to lend my marketing experience and brand strategy expertise to help the brand grow.”

“Redington has successfully created a brand that anglers want to be a part of, and Kirsten will ensure we continue down that road as well as create new paths for Redington to flourish even more,” notes Redington General Manager, David Visnack.

Logo courtesy Backbone Media

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