“The Revolution with Jim and Trav” Continues with Outdoor Channel
OutdoorHub 03.18.14
Award-winning Nationally Syndicated Radio Show Adds Weekly Webisodes to its Repertoire
Outdoor Channel, America’s Leader In Outdoor TV, today announced the expansion of its multi-platform partnership with “The Revolution with Jim & Trav: The Official Radio Program of Outdoor Channel” (The Revolution), the largest nationally syndicated radio show and podcast dedicated to outdoor enthusiasts. The show, hosted by father and son team Jim and Travis Ferguson, airs on 428 radio stations nationwide, including American Forces Radio Network on satellite radio, and is heard by a projected audience of more than seven million listeners in 34 states.
Per the terms of the one-year agreement, Outdoor Channel will continue its title sponsorship of the award-winning radio show. The partnership enables shared cross-promotional marketing opportunities, including The Revolution podcasts and “Adventures of Dad and Me” webisodes, which are available on www.OutdoorChannel.com/Revolution.
The Revolution is a weekly one-hour talk radio show that provides listeners with an endless roster of special guests – from celebrities to outdoor pros – sharing expert advice and personal anecdotes from their experience in the great outdoors. Since the show’s inception, Jim and Trav have interviewed over 1,400 celebrities, recorded over 1,200 product reviews and 700 vehicle reviews, and shared information on hundreds of outdoor trail destinations featuring some of the finest hunting and fishing spots in North America.
The recipient of numerous accolades from the Outdoor Writers Association of America (OWAA) and the Southeastern Outdoor Press Association (SEOPA), the talk radio duo have recently introduced weekly “Adventures of Dad and Me” webisodes. Stepping out from behind the mic, Jim and Trav cover a range of topics in these 5-10 minute video vignettes, such as Concealed Carry Basics, Trail Camera Placement and DIY Deer Supplement.
“As we continue our efforts to engage audiences across the country, and foster a generation of passionate outdoor enthusiasts and committed stewards, we’re aligning ourselves with well-regarded authorities on the outdoor space like Jim and Travis,” said Jim Liberatore, President and CEO, Outdoor Channel. “They are the premier voice of the outdoor airwaves and listeners of their popular radio show will be treated to unmatched access to Outdoor Channel’s line-up of leading talent.”
“On The Revolution, our goal is simple: we want to get people outside and teach fundamental hunting, fishing and other outdoor skills. To achieve that goal we have guests on the show each week that are experts in their respective fields. They share their personal experiences and offer tips on how to be successful in outdoor pursuits,” said Jim Ferguson, host. “Our expanded relationship with Outdoor Channel gives us the opportunity to tap into their broad base of loyal fans and create an inspirational multi-platform listening and viewing entertainment experience.”
The Revolution produces podcasts for the North American Hunting and Fishing Clubs’ 1.5 million members and is available as a free downloadable podcast on iTunes. The radio show is the “official podcast” of The Hunting Wire and provides programming for SportsmansLife.com and VoiceAmerica.com. The Revolution also publishes a weekly e-newsletter that is sent to more than 360,000 subscribers every Thursday, as well as an annual four color Fall Hunting Guide distributed each September to more than 10,000 subscribers.
For more information on The Revolution, to listen to streaming audio and podcasted shows or to view webisodes, please visit www.OutdoorChannel.com/Revolution.
