Launching a new sport/utility side-by-side into an already crowded marketplace of top-notch machines is a massive undertaking. Not only does it involved building a vehicle that lives up to consumer expectations, but the product launch has to be coordinated nationwide with influential writers and editors from the various target markets (hunting, agriculture/ranch, powersports), as well as getting existing dealers and new dealers on-board.
Bad Boy Off Road recently launched its new Stampede 900 4×4 side-by-side, and OutdoorHub ATV/UTV Editor Derrek Sigler was lucky enough to be invited on one of three media events. Click here to read his review.
After the writers had their fun on Stampede, Bad Boy brought the biggest and best powersports dealers to Knibbe Ranch near San Antonio, Texas, for time behind the wheel. Watch the behind-the-scenes video below to check out what they had to say after driving it on a challenging test track.
NASCAR drivers Tony Stewart and Kevin Harvick also joined in the fun. The dealer event concluded with a concert by Florida Georgia Line. Nice!