Mossy Oak and B.A.S.S. Forge New Partnership; Unveil All-New Elements Pattern
OutdoorHub Reporters 07.12.17
Here’s some interesting news that blends both hunting and fishing worlds together.
Mossy Oak and B.A.S.S. have come together to join forces, naming Mossy Oak the Official Pattern of B.A.S.S.
Along with this announcement, Mossy Oak is pleased to announce its partnership with seven-time Angler of the Year and four-time Bassmaster Champion Kevin VanDam.
Below are some photos showing Mossy Oaks all-new Elements pattern line, unveiled at this years ICAST show:
We’re excited to unveil our all-new Elements pattern line at @ICASTshow 2017! #itsanobsessionhttps://t.co/zOnDiuZ5Od pic.twitter.com/jQExK7aZzz
— Mossy Oak (@MossyOak) July 12, 2017
Here are the press releases regarding both announcements:
Kevin VanDam Named Team Leader for Mossy Oak Fishing
“WEST POINT, MS – Mossy Oak and B.A.S.S. have formed a partnership, which names Mossy Oak as the Official Pattern of B.A.S.S. The marriage of the fishing and hunting worlds through these two well-known outdoor brands comes in conjunction with the launch of Mossy Oak Elements, a line of patterns that offers designs specific to the angling community as well as hunters.
“As Mossy Oak expands into the fishing market with the launch of our new fishing lifestyle pattern, Elements, we knew we had to partner with a leader in that industry. B.A.S.S. was top of mind,” said Chris Paradise, Chief Sales Officer for Mossy Oak. “Bass fishing is immensely popular and B.A.S.S. is the clear leader in that space with a massive reach. Combining two iconic brands, the best lifestyle pattern in Mossy Oak Elements and a long list of leading manufacturers, we are going to make waves in the outdoor industry.”
Bruce Akin, B.A.S.S. CEO, applauded Mossy Oak’s entry into the bass fishing arena.
“Bass fishing is a large and lucrative market, and we are excited about helping Mossy Oak reach that market,” Akin said. “Our 500,000 B.A.S.S. members and the 4.4 million readers of Bassmaster Magazine are loyal to companies that invest in the sport. They appreciate innovative and quality products, and I know they will be eager to try out the new Elements pattern.”
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Celebrating 50 years in 2018, B.A.S.S. has been dedicated to enhancing the sport of bass fishing by advocating for access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
For more information on B.A.S.S., visit www.bassmaster.com. To learn more about Mossy Oak Elements, visit www.mossyoak.com. For pattern licensing information, visit www.why.mossyoak.com.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Celebrating 30 years in 2016, Mossy Oak is a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.”
Mossy Oak Becomes the Official Pattern of B.A.S.S.
“WEST POINT, MS – Mossy Oak is pleased to announce its partnership with seven-time Angler of the Year and four-time Bassmaster Champion Kevin VanDam. The partnership between VanDam and Mossy Oak coincides with the introduction of Elements, the newest and most unique line of patterns from Mossy Oak. VanDam will spend some time in Mossy Oak’s booth (#1469) at ICAST July 12-14, 2017 as team leader for Mossy Oak Fishing.
“I love working with companies to develop new products that help people be more successful,” said VanDam. “Besides being a professional bass fisherman, I am an outdoorsman at heart first along with the rest of my family. The folks at Mossy Oak are much more than a group of people making the best camo patterns. We share the same passion and values of conserving and enhancing our woods and waters and the fish and game that live there. We both understand the importance of family and the tradition of sharing the outdoors experience with others. This partnership goes way beyond the launch of a new pattern; today, we are officially joining the Mossy Oak family.”
Fishing is the second most popular outdoors activity with 45.7 million participants (The Outdoor Foundation 2016). VanDam’s partnership with Mossy Oak serves as a means for greater participation in the outdoors and emphasizes the enjoyment of the outdoors with loved ones.
“Kevin VanDam and Mossy Oak approach the outdoors lifestyle with the same mindset: respect for the land, water and game we pursue and the desire to share the outdoors with those we love,” said Chris Paradise, Chief Sales Officer of Mossy Oak. “Kevin VanDam understands what it takes to build a brand and the importance of family. He emulates the culture of Mossy Oak. It’s an honor to have him on board as the Mossy Oak Fishing team leader.”
To learn more about Kevin VanDam, visit www.kevinvandam.com. For more information about Mossy Oak Elements, visit www.mossyoak.com. Licensing information for Elements can be found at https://why.mossyoak.com/.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.”
