Together Strong – A Message from 5.11 CEO
OutdoorHub Editor: Keenan Crow 05.05.20
In a heartfelt email sent out yesterday afternoon, 5.11’s CEO, Francisco Morales announced a special online & in-store offering to thank all the heroes currently serving our communities during this trying time.
Starting May 4 – 10, 5.11 is offering a 20% promo for all our heroes, as well as a special gift for these essential frontline workers.
Here is the letter Mr. Morales sent out yesterday, followed by a special thank you specifically for those who serve:
“Dear 5.11 Friends:
5.11 was founded in serving those who serve, and now more than ever we want to recognize and honor all the heroes serving our communities. They are keeping us fed, safe, healthy and comforting those in need. It’s time to pull together and endure as one. While we may be in a state of disbelief during the COVID-19 pandemic, 5.11 believes in the unsung heroes who are essential to our survival.
America’s, and the world’s, frontline workers have been challenged more than ever before over the course of the past few months. Our everyday heroes – our doctors, nurses, grocery clerks and delivery drivers, just to name a few, shine in a brighter light; while our first responders’ roles – our police, fire, emergency services and military personnel – remain as critical as ever. These individuals put their health and safety second to the needs of our nation. We want to reward the men and women who keep the cogs of America turning in a time of need.
Honoring those who serve is the most integral part of what we do at 5.11. Those who serve, and the capacities in which they serve has grown tremendously over the past several weeks, and as a brand, we want you all to know that our commitment to you matches your commitment to all of us. We sincerely thank you for your service.
5.11 welcomes all of these heroes to our growing family. To show our gratitude, on May 4-10, we’re offering a 20% promo for all our heroes, as well as a special gift specifically for these essential frontline workers. We want to recognize all of our heroes for their continued service around the world.”