Chester, Va., November 1, 2011 – Carl Zeiss Sports Optics, a leading manufacturer of binoculars, riflescopes, spotting scopes and opto-electronics products, today announced that it has hired Mike Wieck Sales as its sales agency for the North Central United States.   This addition to the ZEISS team is part of the company’s ongoing strategic growth initiative for North America.

“It’s incredible that such talent comes available at exactly the same time we are reinventing our company and focusing on aggressive dealer growth,” said Michael A. Jensen, President of Carl Zeiss Sports Optics.  “The Mike Wieck Sales Group is a proven optics work-horse sales agency. They have unmatched experience with premium optics in their region, and I can’t express how enthusiastic we are to bring them to our team.  We are taking market share and MWS is a key component to our success.”

Specialists in representing high-tech manufacturers, the Mike Wieck Sales agency has been a part of the sporting goods industry for more than 30 years and has deep experience in the hunting and shooting sectors. Selling and providing technical support for optics, especially high- end, technically advanced optics, has been an integral part of their service to the shooting sports world, making Mike Wieck Sales and Zeiss a perfect match.

“We look at joining the Zeiss team not just as a tremendous growth opportunity for our agency but more importantly, for Zeiss. You can feel the excitement.  Zeiss has created a phenomenal business plan that is ready to go – and so are we.  Mike Wieck Sales is pleased and honored to be an integral part of Zeiss’ bright, bright future,” said Keith Hagen, Vice President of National Accounts for the Wieck group.

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