Chester, Va., November 7, 2011 – Carl Zeiss Sports Optics has hired Total Sales and Marketing (TSM) as its sales agency for the Western 13 states.

“It’s hard to describe what talent we have just recruited,” said Michael A. Jensen, President of Carl Zeiss Sports Optics.  “TSM is a group of seasoned sales veterans within the premium optics category. They know the customers. They know the territories. They know the competitors, and it will be exciting to watch what they do to grow the dealer business in their territory.  They are EXACTLY what we need to achieve our goals.”

Total Sales and Marketing has some of the most experienced optics sales representatives in the Western United States with over 100 years combined sales experience in high end optics. TSM sales associates provide the highest quality service to a small, select group of manufacturers and the company values its customer relationships which have been built on years of high call frequency and outstanding service. TSM sales associates are also very active in the industry and spend time in the field every year getting that “hands on” experience that makes them so successful.

“Carl Zeiss has assembled the best management team in our industry, and TSM is very excited to be working with Mike Jensen and all the fine staff at Zeiss,” said Mark Barry, President of Total Sales and Marketing.

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