CHESTER, Va., November 14, 2011 – Carl Zeiss Sports Optics has hired Murski Breeding Sales (MBS) as its sales agency for the South and Southeast. This step is the latest move by Zeiss to hire the finest sales teams possible as the company continues to execute its aggressive growth strategy.

“A simple quote does not describe the level of experience and talent we have just recruited to support and grow the ZEISS brand in the USA,” said Michael A. Jensen, President of Carl Zeiss Sports Optics. “These guys are incredible, highly motivated and possess dealer relationships that are second to none in their region. They will impact our business immediately. We are growing, and MBS will make a significant difference for us.”

Murski Breeding Sales has served the sporting goods industry for more than 40 years and has a well-earned reputation of delivering exceptional sales results for its clients.

The MBS Team is very excited to partner with Zeiss Optics,” said Matt Breeding, President of Murski Breeding Sales. “We feel that the timing is perfect as Zeiss begins a new chapter in its history. Anytime you can team up with a brand like Zeiss, you have to seize the opportunity. Things like this don’t come around everyday.”

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