Yamaha Outdoors Partners with Rocky Mountain Elk Foundation

Cypress, Calif. – November 15, 2011 – Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoorsmen, has partnered with the Rocky Mountain Elk Foundation (RMEF) to help support its mission of ensuring the future of elk, other wildlife and their habitat.

Through the partnership, Yamaha becomes the exclusive sponsor for the RMEF’s “Ride Right” program that delivers safe, responsible outdoors recommendations through BUGLE magazine, the foundation’s official publication.

“Yamaha is proud to partner with the Rocky Mountain Elk Foundation and their efforts to communicate safe, responsible messages to sportsmen,” said Steve Nessl, marketing manager for Yamaha’s ATV/SxS group. “Yamaha is the leading ATV manufacturer involved in the outdoors industry, and the Ride Right campaign perfectly aligns with our goals of fostering responsible public messages and ensuring lasting access to our public lands.”

Yamaha will also join the RMEF Great Elk Tour and give away a Grizzly 700 FI EPS ATV in Realtree AP HD camo (MSPR: $9,499) to support RMEF membership and fundraising campaigns.

“Anyone can enter to win the ATV at any of our 2012 Great Elk Tour stops at sports and outdoor shows around the country,” said Steve Decker, vice president of marketing for RMEF. “Information about the tour is at www.greatelktour.org. We thank Yamaha for giving RMEF supporters an opportunity to win a great prize, and for supporting conservation.”

Yamaha, through its relationships with organizations such as RMEF, Ducks Unlimited, Safari Club International, Buckmasters, NWTF and NHF Day, among others, is a continued supporter of conservation efforts for outdoor recreational enthusiasts. Not only does Yamaha support critical outdoors conservation programs, but it also runs its own program – the Yamaha OHV Access Initiative – which has GRANTed nearly $2 million toward supporting safe, responsible riding and open, sustainable riding areas since 2008.

The Great Elk Tour is the Elk Foundation’s premier traveling conservation exhibit showcasing mounts of some of the largest bull elk in the world. The display offers a better understanding of the habitat needs of these animals and how supporting the Elk Foundation helps conserve elk country.

About the Rocky Mountain Elk Foundation

RMEF is leading a conservation initiative that has protected or enhanced habitat on over 6 million acres—an area larger than Yellowstone, Grand Canyon, Glacier, Yosemite, Rocky Mountain and Great Smoky Mountains national parks combined. RMEF also is a strong voice for hunters in access, wildlife management and conservation policy issues. RMEF members, partners and volunteers, working together as Team Elk, are making a difference all across elk country. Join us at www.rmef.org or 800-CALL ELK.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

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