Dallas, TX — Proclaiming Dallas Safari Club (DSC) as one of the world’s great conservation and hunting advocacy organizations, MidwayUSA founder and CEO Larry Potterfield has announced that his company has renewed its official sponsorship of the DSC annual convention and expo.

The big event, Jan. 5-8, 2012, at the Dallas Convention Center, is the main fundraiser behind DSC’s mission to conserve wildlife and habitat, educate youth and the public, and promote and protect the rights and interests of hunters worldwide.

“DSC puts on one of my favorite shows,” said Potterfield. “Brenda and I believe in supporting programs and organizations that teach our next generation about wildlife and conservation. I hope everyone who believes as we do will join us at the 2012 DSC convention and help preserve and support our hunting heritage.”

MidwayUSA is a catalog and Internet retailer offering “Just About Everything? for Shooting, Reloading, Gunsmithing and Hunting.” For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

Ben Carter, DSC executive director, said, “MidwayUSA is a major force behind our annual convention and expo. Their partnership allows us to host a top quality event and, even more importantly, to put more dollars on the ground for our conservation and education programs.”

In 2011, DSC spent a record $784,000 on mission-related programs, an increase of more than $100,000 from the previous year. Over the past five years, DSC has granted more than $2.8 million for habitat protection and management, wildlife restoration and research, youth learning programs, and promoting hunter interests and benefits to conservation worldwide.

The 2012 DSC convention and expo is on pace to set more records with 800 exhibitors and a 425,000-square foot exhibit hall.

Exhibits will include outfitters and professional hunters from around the world. Gun makers, optics and gear companies, artists, jewelers, clothiers, furriers and many others from across the outdoor industry also will be there. Daily agendas include seminars on various hunting topics by authorities considered best in their field. Additionally, the many wildlife taxidermy displays throughout the expo hall are always a hit.

A highly anticipated new attraction for 2012 is an expo section called “Upland Country” sponsored by Quail Coalition, a Texas-based organization focused on upland bird conservation.

Planned highlights include exhibits, dog-training demonstrations, seminars by Dr. Dale Rollins, even special appearances by noted quail enthusiast and 2011 National Hunting and Fishing Day honorary chairman T. Boone Pickens.

In 2013, the American Custom Gunmakers Guild will relocate its annual exhibition to be held in conjunction with the DSC convention and expo.

The public is welcome to attend and a crowd of some 32,000 is expected.

Daily admission is $20 per person. Multi-day discount packages are available.

In the evenings, convention registrants can enjoy gala banquets featuring celebrity speakers, awards, entertainment and auctions for world-class hunts, firearms and more. Most evening events will be held at the Hyatt Regency in downtown Dallas, near the convention center. For registration information, visit www.biggame.org.

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