Browning, one of the most recognized and popular names in the outdoor industry is making it easier for consumers looking for Browning branded products to find and purchase them with the launch of their new E-Commerce website, www.BrowningShop.com.

The new site has a broad assortment of popular Browning non-gun outdoor product items on the easy-to-use, one-stop shopping site. Browning has always been known for the excellent support they get from their dealer network; however at times, it can be difficult for consumers to find some of the Browning outdoor products. Now consumers will be able to go online and find items that a local retailer may not stock.

Browning firearms will not be sold on BrowningShop.com. Internet shoppers will be referred to local dealers in their area for gun purchases through the Browning Dealer Locater on the website.

Browning plans to use information from sales on the BrowningShop.com site to complement Browning’s Full Line and Medallion Dealer network and provide better consumer preference information for those dealers.

Browning’s main website, www.browning.com, will feature web links to BrowningShop.com as well as to Browning’s authorized internet dealers and the dealer locater for local retailers. BrowningShop.com will be operated by SureSource LLC on a buy and sell inventory model.

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