Minnetonka, MN—Premier tacklemaker Berkley has pledged to continue its historic partnership with the Cabela’s Masters Walleye Circuit, renewing sponsorship packages for both Berkley Baits and Berkley Trilene for the 2012 tournament season.
“We’re genuinely honored to continue our support of the MWC and its fine anglers, and look forward to a bright future,” said Berkley’s Cody Roswick.
“Likewise, MWC staff and anglers are proud to continue a partnership that began back in 1984, when Berkley signed on as one of the MWC’s founding fathers,” added Cabela’s MWC Executive Director Dan Johnson. “The Circuit trenches continue to be the perfect proving ground for Berkley’s industry-leading products such as Gulp!, PowerBait, Flicker Shad hardbaits and the company’s many great lines. As a testament to Berkley’s product performance, their baits were instrumental in victories at all 10 Cabela’s MWC tournaments this season, including the recent MWC World Walleye Championship.”
Since 1945, Berkley has been at the forefront of the development of premium fishing tackle including revolutionary lines, soft- and hardbaits, leaders, rods and accessories. For details on Berkley products, visit http://www.berkley-fishing.com.
Founded in 1984, the Cabela’s MWC is the oldest team tournament circuit in the walleye world. It has a rich history of intense competition on top destinations, plus youth outreach and a lasting legacy of conservation that includes more than $300,000 in donations to fisheries projects in states where its tournaments are held.
Open to diehard anglers from all walks of life, the 2012 Cabela’s MWC trail includes nine qualifiers spread across six states in the Walleye Belt from Colorado to Ohio. Teams showcase their skills—and sponsor products—at world-class venues such as the Detroit, Illinois, Mississippi and St. Mary’s rivers, plus Lake Erie, Mille Lacs, Winnebago, Oahe and more.
Along with the experiential marketing opportunities of personally reaching thousands of walleye anglers on the trail, Berkley and other Circuit sponsors tap the marketing power of Cabela’s MWC parent company North American Media Group. Brand-building assets available to Circuit sponsors include the 3.2 million readers of North American Fisherman magazine, 500,000 members of the North American Fishing Club, 160,000 e-newsletter subscribers, 40,000 Facebook fans, and national television exposure through MWC TV on the Versus Network.
Cabela’s, the World’s Foremost Outfitter for hunting, fishing and outdoor gear, is looking forward to its 11th season as title sponsor of the MWC. Official sponsors include: Berkley Gulp!, Ranger Boats, Mercury Marine, MotorGuide, Lowrance, Fishouflage, Versus (Vs.) Television Network and North American Fishing Club. Associate Sponsors include: Berkley Trilene, Energizer, O2 Marine Technologies, Northland Fishing Tackle, Ryjus, Reflections, Worldwide Marine Insurance, The Walleye Federation, RPM Outdoor Sports, Sea Grant and Wildlife Forever.
Gearing up for its 28th season, the Cabela’s MWC is the oldest team circuit in walleye fishing. The Circuit’s proven team format lets competitors choose their partner and double their fun, all while splitting expenses. For more information, call (877) 893-7947, email email@example.com, or visit www.masterswalleyecircuit.com.