Rapala USA, a member of the Rapala VMC Group, the world’s leading fishing tackle manufacturer, has hired Jones & Company of Stuart, Fla. to manage its East Coast territory as sales rep agency effective February 1, 2012.

Currently for Rapala, Jones & Company handles territories Alabama, Florida, Georgia, Kansas, Kentucky, Mississippi, Missouri, North Carolina, South Carolina and Tennessee.

Under the new hire, Jones & Company will expand its efforts into Rapala’s East Coast territory, which includes Connecticut, Delaware, Maryland, Massachusetts, Maine, New York, New Jersey, New Hampshire, Pennsylvania, Rhode Island, West Virgina, Vermont and Virginia.

“We are excited to expand our relationship with Jones & Company,” said Zack Swanson, vice president of sales for Rapala. “Jones & Company has been an outstanding partner and a key contributor to overall sales for our brands.”

“Rapala is an industry leader and a valued partner,” said Greg Block, president of Jones & Company. “We are thrilled to have the opportunity to handle Rapala’s East Coast territory and further build relationships with those retailers and partners.”

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The Rapala brand’s functionality and high quality are known by fishermen around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

For more information on Rapala, please visit www.rapala.com.

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