River2Sea, the manufacturer of premium fishing lures known throughout the fishing industry the world over has reached a multi-year partnership agreement with Jarrett Edwards and his television program “Jarrett Edwards Outdoors.”

Edwards is a 32-year-old professional angler who spent nine seasons on the Bassmaster Opens, Bassmaster Top 150 and the Bassmaster Elite Series before turning his attention to his high quality, High Definition television show.

Jarrett Edwards Outdoors produces 13 original episodes annually, and through its broadcast schedule on World Fishing Network, The Sportsman Channel and the Pursuit Channel will have over 600 individual airings in 2012. Edwards is also scheduled for 111 days of promotional appearances and 80 days of tank demonstrations in 2012.

For Edwards, working with a company like River2Sea feels very comfortable because he is very familiar with the product line. “I’m thrilled to be a part of the River2Sea fishing team,” said Edwards. “I have used River2Sea products for several years now and have come to rely on their durability and unique color schemes to put more fish in the boat.”

He also said he has always been impressed with how well the lures are manufactured. “Because my show specializes in liveunderwater video, I get to see how a lure functions up close and personal,” he said. “It amazes me how well these lures perform right out the box; they really are very well thought out and manufactured to give me confidence.”

K.K. Chan, CEO of River2Sea U.S.A. is also excited about the partnership. “Jarrett and his wife Rebecca put together a tremendous show that features high quality production,” said Chan. “They are a natural fit for River2Sea because their focus is about presenting fishing in the West to viewers across the country and into Canada.”

He also appreciates the JEO commitment to quality and being a part of a team. “Their platform is exactly the kind of quality entertainment that we enjoy, and they are the kind of people we enjoy working with as well,” Chan said. “We are pleased to be a part of Jarrett Edwards Outdoors, and happy to welcome them into the River2Sea family as well.”

About Jarrett Edwards Outdoors – Jarrett Edwards Outdoors is a national based fishing show dedicated to the Western US waters and its majestic scenery. Entering its fifth season JEO is a multi-species show filmed with the very latest in HD technology with multiple cameras, underwater video andhelicopter videography.

River2Sea USA manufactures products for both fresh and saltwater applications. The product line features the highest quality materials and workmanship available in the business today. From the surface to the bottom, and in the tackle stores they make lures that produce results; from River2Sea.

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