Hard Core Decoys Changes Ownership


New brand ready to make a “hard core” move on the industry

Ottawa, IL – Hard Core Brands International, a collection of outdoor brands providing top tier products to outdoor enthusiasts, is proud to announce the acquisition of Hard Core Decoys, the manufacturer and supplier of quality gear for the waterfowl hunter.

Hard Core Decoys was founded in 2004 to provide duck hunters the absolute best decoys and most trusted waterfowl gear. “The attention to detail, passion for customer service and the ability to create gear that lasts makes this company hard core,” said Jim Schiefelbein, CEO of Hard Core Brands International. “We are excited to have such a great brand to expand on as we continue to reflect the company’s fundamental commitment to customer service.” Schiefelbein founded and owned Clover Technologies, a manufacturer of office supplies which he started in his garage and grew to over $300 million in sales across five continents. Schiefelbein seeks to combine his passion for hunting with his business skills for a similar result with Hard Core Brands International.

Hard Core Brands International will preserve and grow the “by waterfowlers, for waterfowlers” attitude throughout the Hard Core Decoy product line. By recruiting top tier industry pro staff and expanding the available resources Hard Core Decoys will now be extending its commitment to produce high quality products beyond what the company has seen to date. Mike Galloway, now Vice President of Sales and Marketing said, “We understand that Hard Core Decoys has to provide the best waterfowl gear at the best value in order to get folks in the stores. The team that we are building will allow Hard Core Decoys to exceed the expectations of both customers and our retail partners.”

Hard Core Brands International will be making further announcements in the coming days about new staff developments.

Contact Information:

Hard Core Brands International, LLC
4200 MBL Drive
Ottawa, IL 61350
800-YOU-HUNT (800-968-4868)
[email protected]
[email protected]

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