Strike King Lures Appoints Shyne Agency as Agency of Record

   01.09.12

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Newburgh, IN – The Shyne Agency today announced that it has been awarded an Agency of Record contract from Strike King Lure Company, based in Collierville, TN.  The agreement retains the services of the Shyne Agency to handle marketing strategy, creative, media buying, and social media strategy & execution for the Strike King brand.

“As a leader in the marketplace, it’s important for us to always be moving forward,” said Doug Minor, Strike King VP of Sales & Marketing.  “With a solid background in the outdoor lifestyle industry, Greg, Carolyn and their team can deliver on many areas for our brand.  Their creative, marketing practices, cutting edge digital capabilities and grass roots understanding of our consumer will definitely help take Strike King to a new level. We couldn’t be happier with them in our camp.”

Greg Meunier, Shyne Agency President added, “The opportunity to work with a growing brand like Strike King is a dream for any agency.  They are an extremely strong company and we are confident that we can accelerate their momentum.  Good chemistry and mutual trust is paramount for long-term success in this industry… we are fortunate to have both with the Strike King team.”

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