Krenz Receives 2011 Fred Bear Archery & Bowhunting Communicator Award


The Fred Bear Archery and Bowhunting Communicator Award, created by the Professional Outdoor Media Association (POMA) in 2005, recognizes outdoor journalists who make significant contributions to the sports of archery and bowhunting, excel at their journalistic craft, and mentor up-and-coming outdoor journalists.

Although the award is presented to active journalists, a special exception was made this year. The late Bill Krenz, founder of Zebra Publishing, whose untimely passing on Dec. 13, 2010 shocked the industry, was named the 2012 honoree.

The award was presented by POMA and the Archery Trade Association during the OutTech event the night before the ATA Show in Columbus, Ohio. Krenz’s wife, Sherry, accepted the award. POMA President Kevin Tate and ATA CEO Jay McAninch spoke of Krenz’s impact on the industry and the many lives he touched.

“Some awards honor the people who receive them, but in this case, it’s POMA’s honor to be associated with Bill,” said Tate. “The people who drive the archery industry, people who dedicate their minds to their business and their hearts to the outdoors, who combine their lives with their livelihood and pour everything they have into a cause they love, those people give to life far more than they could ever receive, and far more to our industry than we could ever return.”

For nearly four decades, Krenz was an energetic defender and communicator of all that is right about archery and bowhunting. Businessman, writer, speaker, video and television personality and grassroots bowhunter and archer, Krenz demonstrated an unwavering vision and commitment to promoting archery and bowhunting worldwide.

His career included 20 years in the archery industry with PSE, Hoyt and Bear, and a lifetime as a journalist and communicator, sharing the excitement and the passion found in our world’s wild places.

He and Sherry founded Zebra Publishing in 1998 and launched “Inside Archery,” a title that quickly became the industry’s number one trade magazine. The launch of “Bowhunt America” magazine a short time later balanced the “Inside Archery” offering with a consumer title that has become well respected in the marketplace. Both publications continue their mission today.

“Bill was not only an outstanding outdoor writer and editor, he was also a passionate participant in the sports of archery and Bowhunting,” McAninch said. “He was committed to portraying bowhunting in a respectful, ethical manner. Bill also was a strong advocate of the archery industry and worked to support the success of all the companies with whom he worked.”

Nominations for the Fred Bear Award are accepted from all archery industry journalists and professionals. Nominations may be made on the POMA website.

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