Norma USA Launches at SHOT Show 2012


Norma, the Swedish manufacturer of superior hunting and target ammunition is launching a concerted effort in the US market to grow the brand as Norma USA. At the annual SHOT Show held in Las Vegas, Nevada on January 17 – 20, 2012, Norma USA will be introducing a complete line of US, European and Weatherby component cases for the consumer market. The new cases will be packaged in 25-round consumer packs with the new Norma USA branding and graphics. A new Norma USA website is also scheduled to launch mid-January 2012.

Norma USA will warehouse and fulfill all Norma products in all calibers by mid-February of 2012 with distribution through major US retailers. Norma USA’s commitment to the US hunting and target shooting market will be supported by an extensive advertising campaign in the National Rifle Association publication “American Hunter,” “Safari,” “Bugle,” “Handloader,” and “Rifle” magazines, as well as attendance in the annual National Rifle Association Annual Meeting to be held in St. Louis, Missouri, April 12 – 15, 2012. New loaded ammo initiatives will be announced at this popular consumer show.

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