Swarovski Optik NA Promotes Dustin Woods to the Position of Director of Sales


Swarovski Optik North America, an Austrian-based company, announces the appointment of Dustin Woods to the position of Director of Sales. In this position, reporting to Albert Wannenmacher, CEO, Mr. Woods will have an overall responsibility for maximizing sales growth and market share objectives by devising and executing business strategy of a new sales structure.
As Director of Sales, Mr. Woods’ primary focus will be to lead the new sales structure of Swarovski Optik North America. Swarovski Optik North America recently announced a change that will involve them employing their own factory direct sales force. These new reps along with the Regional Sales Managers will lead Swarovski Optik North America into the future. Mr Woods’ extensive knowledge of the industry, network of contacts and retail experience will help reaffirm the company’s position and recognition within the industry.

Dustin Woods said, “It is a very exciting time at SWAROVSKI OPTIK as we go into 2012 with an extremely talented team.  It is an honor to work with this group and we are looking forward to continuing to raise the bar in terms of how we bring value to our dealers and consumers.”

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA says, “First, I want to congratulate Dustin on his promotion and wish him much success in his new responsibility. Having Dustin is a great asset for us. His strategic focus pairs well with his extensive sales experience and industry connections. With Dustin leading our new sales structure, we are ready for opening a new chapter in the success story of SWAROVSKI OPTIK NORTH AMERICA.”

Mr. Woods started at Swarovski Optik North America in July 2007 as Western Regional Sales Manager and became the National Sales Manager in 2009.  Before joining Swarovski Optik North America, Mr. Woods worked in various sales positions at Moulding & Millwork Distribution and also worked for several years as a hunting guide.

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