Nikon Presents Fifth Annual MONARCH Awards


Nikon presented the winners of the 5th Annual Monarch Awards during the 2012 ATA Show in Columbus, Ohio. Each year, Nikon recognizes television partners for excellence in TV production as well as promoting the brand through their show, print ads and creative promotions. Winners were selected based on YouTube videos created by the TV partners.

The winner of Nikon’s most prestigious award is Tim Herald and James Brion of Nosler’s Magnum TV. “It is sincerely an honor to win this year’s MONARCH Award. Time and again, having high-quality Nikon Optics has made a difference,” said James Brion, co-host of Nosler’s Magnum TV. “This just serves as an example of the kind of partnership Magnum TV and Nikon have formed to not only showcase their legendary optics, but to pay tribute to the great sport of hunting as well.” Watch their video here.

After a captivating year, Pat Reeve and Nicole Jones of Driven TV won the PROSTAFF Award for their commitment to using Nikon optics. With sensational footage of the duo utilizing the PROSTAFF riflescopes and PROSTAFF 7 binoculars, they were chosen by their peers to win this award. Watch their video here.

Archer’s Choice with Ralph & Vicki Cianciarulo took home the ID Tech Award for this year’s “how -to” video. With an amusing yet informative demonstration on Nikon’s ID(incline/decline) Technology, this video shows hunters how to range targets in steep terrain. Watch this ID Tech Award winning video here.

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