Interactive Catalog Gives Customers Another Way to Shop at Brownells


Now Brownells customers can view the entire Wishbook of firearm accessories and gunsmithing tools on-oline. Starting in January, 2012, Brownells customers will be able to shop with an online version of the huge, 672 page, Catalog #64 and see everything in one giant resource.

At last, customers can see similar products, side-by-side, compare features and specs; just like a traditional paper catalog. Helpful videos are linked to many products so customers can get even more information – information that’s only available online. An easy search function helps locate specific brands and products.

The online catalog connects directly to the Brownells shopping cart for fast ordering and quick checkout.

“We want to make all our information available to our customers in the way they want to see it. The interactive, digital catalog gives them more information than we can put on paper,” said Pete Brownell, CEO of Brownells. “Using the technology of today blended with the traditional look and feel of a catalog is yet another way we are responding to customer feedback.”

To see the digital catalog, simply click here

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