Moving Comfort Biomechanics Lab Delivers Best-in-Class Sports Bras


January 12, 2012 – Moving Comfort introduces the latest editions to their unrivaled sports bra collection for Fall 2012 with three new styles: Divine Mesh, Urban X-Over and Grace II. The new fall bras build on the brand’s existing assortment offering even more options to their customer. In addition to these new style introductions, Moving Comfort has re-energized the entire collection of carryover styles with a fresh palette of rich, saturated colors, mini stripe accents and contrast piping.

“Let’s face it, we love sports bras,” said Julie Baxter, vice president of Moving Comfort. “Every sports bra that we create has to deliver a better workout experience for our customer. That is truly our mission, our purpose and our promise. Our Fall 2012 sport bra collection is off the charts. Divine Mesh is a modern, low profile, underwire option, while Grace II proves that a zip front can be supportive, sporty, and stylish. Finally, Urban X-Over meets the needs of the growing cross-training and studio culture and is a great compliment to this season’s new Urban Gym apparel collection.”

The latest Fall 2012 styles from Moving Comfort’s biomechanics lab include:

Divine Mesh
Divine Mesh offers support and comfort in an underwire beauty. The flattering scoop neckline and exterior mesh design make this bra truly divine.

  • Seam-free interior molded cups
  • Subtle-contour shape cups
  • One-piece cradle with underwire
  • Adjustable soft padded back closure
  • Back adjustable straps
  • Hidden side support in DD cup sizes
  • Utilizes a combination of encapsulation and compression
  • High impact B-C; medium impact D-DD
  • 32-40 B-DD
  • Blizzard, White, Black
  • $50

Urban X-Over
Urban X-Over is Moving Comfort’s sports bra addition to the Urban Gym collection. Urban X-Over offers support plus a bit of attitude. Featuring all over mesh with splice inserts, piped straps and pop colors.

  • Seam-free interior molded cups
  • Maximum-contour shape cups
  • Front and back mesh zones
  • Cross back, adjustable straps
  • Utilizes a combination of encapsulation and compression
  • High impact for A/B and C/D
  • Available in Urban X-Over A/B: XS-XL ($42); Urban X-Over C/D XS-XL ($44)
  • Black/Shimmer, Berry/Blizzard, Blizzard/Zing, White

Moving Comfort has been engineering sports bras for over 20 years, and continues to stay on the forefront of sports bra development. The investment has paid off, earning the brand the No. 1 position in the sports bra category in the specialty running channel as of the latest Leisure Trends Group Running RetailTRAK. At the company’s biomechanics lab, state-of-the art technology is used to analyze women’s gait and body movement to determine the ideal bra materials and construction, the degree of support each bra offers, and the corresponding impact level rating by cup size.

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