Ruger’s Million Gun Challenge Has Strong Quarter


Sturm, Ruger & Co., Inc. (NYSE: RGR) has completed the third quarter of its “Million Gun Challenge to Benefit the NRA.” Ruger sold 315,100 firearms during the quarter ended December 31, 2011, and in turn will present the NRA with a check for $315,100 as part of its pledge to donate one dollar to the NRA for every gun sold during the year-long challenge. With one quarter left to go, Ruger has donated $871,200.

“Consumer support for the Million Gun Challenge to Benefit the NRA has been overwhelming, and has helped Ruger enjoy a robust 2011,” said Ruger President and CEO Mike Fifer. “I want to thank everyone who has purchased a Ruger as part of this challenge; this donation is possible because of your support of Ruger and the NRA. With one quarter left to go, we are hoping everyone will jump in and help us exceed the $1 million goal.”

The third quarter check presentation will take place at the 2012 SHOT Show in Las Vegas, Nevada. The final donation will occur at the 2012 NRA Annual Meeting and Exhibits to be held April 13-15 in St. Louis, Missouri.

For complete information on the Million Gun Challenge, visit or

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