Swarovski Optik Announces Capuano Promotion


Swarovski Optik NA, a subsidiary of the Austrian-based company announces that Dean J. Capuano has been promoted to the position of Director of Communications that will report to Albert Wannenmacher, CEO. Mr. Capuano brings years of experience in the hunting and shooting industry to his new role at Swarovski Optik.

Dean has been an integral part of the company’s growth over the last 14 years. His background and deep industry experience make him an ideal choice to take the company’s communications to the next level. In his duties as Director, he will oversee all aspects of the company’s communications which include advertising, public relations, trade shows and internal communication as well. Dean’s extensive experience in hunting, shooting sports and nature observation coupled with his strong industry relationships and proven experience makes it a natural fit.

“I am honored to be part of such a wonderful company for so many years and to be able to help lead such a great team is exciting for me as we head towards the future,” said Capuano. “Swarovski Optik has been growing strongly for the past two decades. I will continue to work tirelessly to help our brand stay recognized as the top optics manufacturer in the world. We have many new and exciting products coming to market and I am looking forward to sharing them with our customers.”

Albert Wannenmacher, CEO of Swarovski Optik said, “A strong brand is like a beacon guiding customers the right way in a crowded market place. Dean does a great job in keeping the light of our brand shining brightly. He promotes his passion for the SWAROVSKI OPTIK brand not only to the market, but contributes his talents together with his people and our sales forces, making it an unbeatable, successful team. I wish Dean much success in his new role and look forward to his creative ideas in future.”

Mr. Capuano started at Swarovski Optik in April of 1998 and has had many roles over the years which include training of the sales force and over that last few years building the communications team.

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