Video: Zippo Product Information and W.R. Case Knives at SHOT Show

   01.18.12

There are many different hand-warming products out there on the market. Zippo is a brand with a line of quality products already established and they couldn’t see hand-warming products move forward without them. Zippo hand-warmers have been one of the company’s best-selling products for years, but has improved the product with advancements made to the catalytic burner, according to Kyle Kappmeier, Zippo’s PR person at SHOT Show.

In an email, Kappmeier said the product is so popular because it’s so versatile. “In addition to being popular among the outdoors enthusiasts, the Zippo Hand Warmer has endless applications, ranging from keeping winter sports enthusiasts warm, to soccer moms on the sidelines of their children’s games.” Based on popular demand, the company has unveiled a wider assortment of styles in Realtree AP and black matte finishes.

Also on display at the Zippo booth are Realtree AP camo and various NFL team logos emergency fire-starter kits and warming bags for the hand-warmers. In a press release, W.R. Case President Tom Arrowsmith said “Tec X is an exciting new brand extension for Case.” The knives are designed for the lifestyles of everyday customers. At the W.R. Case & Sons Cutlery Co. their newest line of Tec X from the Case collection will be on display.

Hear more about each product in the following video:

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About Zippo

Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 475 million windproof lighters, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. Zippo will celebrate its 80th anniversary in 2012. For more information, visit Zippo.com.

About Case

W.R. Case & Sons Cutlery Company is an American manufacturer of premium, hand-crafted knives. Based in Bradford, Pennsylvania, Case’s offerings cover a wide range of product categories, from traditional folding pocket knives and fixed blade sporting knives to limited production commemoratives and collectables. Today, Case is owned by Zippo Manufacturing Company, makers of the world famous Zippo® windproof lighter. Case’s commitment to quality is evident in the 125 pairs of hands and 160 manufacturing processes that it takes to create just one knife. A unique tang stamp dating system used since the very early days of its history has made the Case brand one of the world’s favorite collectable brands. The Case Collectors Club, with 19,000 active members, is the largest known knife collecting association in the world. For more information about W.R. Case & Sons Cutlery Co. call 800-523-6350 or visit wrcase.com.

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