Video: What’s it Like to Work in Outdoor Media?


Hunting, fishing, extreme outdoor adventures, lone survival, outfitters and equipment. The Sportsman Channel has been broadcasting it all for the past eight years and has grown immensely in that time. Michelle Scheuermann has been with Sportsman Channel since the beginning as one of the company’s very first hires back when they were still a start-up. In this short video taken at SHOT Show, she discusses her duties at the senior communications director and the skills and knowledge you must possess to be in the biz.

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About Sportsman Channel

The Sportsman Channel was launched in 2003. It broadcasts entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches more than 25 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts and is available in HD.

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