FLW and Brunswick Corporation Sign Multiyear Extension

   01.23.12

FLW, the world’s leading tournament-fishing organization, announced today it has signed a multiyear contract extension with Brunswick Corporation. The agreement will ensure Brunswick brands MotorGuide, Brunswick Zone and Mercury Marine, the world leader in recreational marine propulsion and technology, and FLW anglers will enjoy the mutually beneficial relationship for at least the next two years.

Mercury will showcase its marine propulsion systems across all platforms of FLW, including tournaments and contingency awards, multiple websites, social media, bass and walleye magazines, various FLW events and on the weekly “FLW” television show. In addition, MotorGuide and Brunswick Zone will also have a strong presence across all platforms of FLW.

Mercury is an industry leader recognized worldwide for its ability to foresee and fulfill the needs of its consumers. Mercury understands what it means to be on the water and that’s why it does what it does: engineer, build, and provide the best marine power in the world.

“Mercury is excited to continue working with FLW,” said Mike Shedivy, vice president of marketing and category management for Mercury Marine. “For more than 70 years Mercury has consistently emphasized quality, performance, innovation and reliability. Today that pledge remains as strong as ever. We’re very proud to sponsor competitive angling events sanctioned by the FLW, and we strongly support their efforts to offer competition to anglers at all levels.”

Trish Blake, President of FLW, Marketing Division, stated: “Mercury is a known leader in the marine industry. Their continued support of tournament fishing combined with cutting-edge technology has put their brand at the forefront of our sport. FLW is honored to once again have the opportunity to be associated with such a well-respected brand.”

In addition to Mercury’s dedication to tournament fishing, it is committed to being the industry leader in the finest marine-propulsion systems and technology on the water today and tomorrow.

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