FLW and Mars Chocolate North America Continue Partnership for the 2012 Season
OutdoorHub 02.13.12
FLW, the world’s leading tournament-fishing organization, and Mars Chocolate North America announce their continued partnership for the 2012 season. This partnership includes all levels of competitive fishing, from the grassroots Walmart Bass Fishing League to the prestigious Walmart FLW Tour. Mars Chocolate North America will feature its M&M’S and SNICKERS brands throughout the season.
Both brands will be featured on FLW’s multiple websites, magazines, via FLW Fantasy Fishing and on the weekly “FLW” television show. In addition, they will be highlighted at the FLW Expo and professional anglers Jim Moynagh of Carver, Minn., will continue to represent M&M’S on the FLW Tour and Chris Baumgardner of Gastonia, N.C., will feature the SNICKERS brand.
“FLW is both proud and pleased to continue its partnership with Mars Chocolate. We look forward to keeping the M&M’S and SNICKERS brands top of mind amongst the 55 million fishing enthusiasts whose purchasing habits include fun and enjoyable snacks like those offered by Mars Chocolate,” said Trish Blake, President of FLW Marketing Division.
