Yakima Announces New Managers for Marketing and Digital & eCommerce
OutdoorHub 02.24.12
Yakima, the innovation leader in vehicle racks and cargo solutions, has announced two new members of its Marketing team. Ashley Williams has joined as Marketing Manager, and Jenna Fallon as Digital & eCommerce Manager.
Ashley, who joined Yakima in January 2012, is responsible for the consumer marketing strategy and implementation of PR, Social Media, advertising and media planning, strategic partnerships, consumer promotions, community building, retail training and merchandising.
Prior to joining Yakima, Ashley Williams was with adidas for 15 years in a variety of managerial positions. Most recently, he was Head of Marketing Communications for adidas US and responsible creating and managing marketing strategy for all sports categories.
“Ashley’s deep brand experience in consumer, retail and sports marketing, combined with his great vision and energy, is a perfect match for Yakima,” said Bobbie Parisi, Global Marketing Director. “We look forward to growing Yakima’s brand and sales through his leadership.”
As Digital & eCommerce Manager, Jenna Fallon will be responsible for creating and managing the consumer digital experience for Yakima. Jenna will also manage all aspects of Yakima’s eCommerce sites.
Jenna comes to Yakima with twelve years of experience in leading creative development of brand communications, consumer acquisition, brand loyalty and brand connections. She previously was a senior digital marketing strategist with C[IQ] Strategies, focused on a major customer relationship management initiative for the National Geographic Society. Her career also includes six years at Nike in Strategic Retail Marketing and U.S. Digital Brand Marketing.
“Jenna has great experience across all digital channels and a passion for engaging consumers online, and we’re excited for her to bring that passion and expertise to Yakima. I am excited to have both Ashley and Jenna join the Yakima team,” said Bobbie Parisi.
