FLW Announces Relationship with Choice Hotels International, Inc.
OutdoorHub 03.01.12
FLW, the world’s premier tournament-fishing organization, announced today that it has reached an agreement with Choice Hotels International, Inc., one of the world’s largest lodging companies. Choice Hotels brand properties provide travelers, from the road-warrior Walmart FLW Tour pros to the recreational angler, with a variety of high-quality, high-value lodging options throughout the United States as well as internationally.
“We are extremely excited about our new relationship with Choice Hotels,” said Trisha Blake, president of the FLW Marketing Division. “Choice Hotels offers a wide variety of quality lodging options and FLW is proud to be associated with its brands.”
FLW anglers, members and fans will be able to take advantage of special discounts and rates at Choice Hotels brand properties including Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.
Choice Hotels and its brands will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing and FLW Walleye Fishing magazines and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
The relationship also entitles Choice Hotels International brands to use the official sponsor of FLW designation in advertising and marketing materials.
“Whether you are on the road for business, family vacations or following the FLW tours, Choice Hotels specializes in providing comfortable, high-value lodging accommodations for every time you travel, said Grant Pearce, manager of sports sales for Choice Hotels. “We are very excited to add the FLW anglers, members and fans to our list of guests we serve.”
