Christy Kota has cast the 60,000th vote in Scott Linden’s Wingshooting USA TV conservation initiative “TruckVault Cares … for conservation, canines & kids.” The multimedia effort raises funds and public awareness for six non-profit groups. It is sponsored by TruckVault secure vehicle storage systems, with additional support from Filson apparel, Fausti shotguns, Kent Cartridge ammo and Tri-Tronics electronic dog training collars. The National Shooting Sports Foundation is title sponsor of the show.
Kotawill receive a gift certificate from program sponsor Filson for her vote. In addition to the 60,000 votes, the initiative’s web pages have seen over 200,000 visits by viewers seeking more information on each group and sponsors. Groups benefitting from the year-long effort include Ruffed Grouse Society, Gun Dog Rescue groups, International Hunter Education Association, North American Grouse Partnership and the AKC-Canine Health Foundation. Every vote sends a proportional amount of the $10,000 prize fund to the group’s treasury. Besides sharing in the funds raised, host-creator Scott Linden says all groups benefit from heightened public awareness of their work.
Together, the groups claim over a million member-supporters. The AKC Canine Health Foundation leads in voting, having surpassed the 27,800 vote mark. Second place is occupied by the Scholastic Clay Target Program. For more information or to vote, go to www.truckvaultcares.com.
Through television commercials and in-show features, WingshootingUSAviewers are educated to each group’s mission and urged to vote online for their favorite group. Members can also use social media to “get out the vote,” sending additional voters to the site to raise more funds. Each group is represented at the site by aLabradorpuppy; voting is tracked by adding kibble to each puppy’s food bowl. The initiative runs through March, 2012.
WingshootingUSAis the official TV series of the National Shooting Sports Foundation. It airs on Pursuit Channel and four other networks nationwide.