American Airgunner Joins Pursuit Channel
OutdoorHub 03.06.12
The world’s only show devoted to air-powered guns and shooting, American Airgunner, has signed with the Pursuit Channel to anchor the network’s Friday night shooting bloc during Q3-4 2012. American Airgunner will be featured Fridays at 8:30 PM EST, with encores available Fridays at 1:30 AM EST and Wednesdays at 4:30 PM EST.
“We’re stoked that American Airgunner has a primetime schedule on an outdoors programming network that allows us to entertain and educate viewers about sport shooting with airguns,” said Justin “JB” Biddle, Executive Producer of the show. “We’ve got hunting, gear exclusives, and, for the first time ever on television, the Airgunner Challenge, where airgunners will test their air-powered shooting skills.”
Pursuit Channel is featured in a market-leading 38.5 million homes and is the only outdoors network active in all DIRECTV and DISH Network homes, meaning the nation’s satellite-base pays no extra fees to watch Pursuit Channel.
“American Airgunner has been impressed with Pursuit Channel’s world-class distribution strategy, the network’s powerful commitment to the outdoors community and its super-accurate, third-party viewer auditing system based on Kantar Media analytics, which has been in place since 2011,” said Dennis Presley, Vice President of MOOSE Media, which leads endemic partnership initiatives and develops and implements marketing strategies for Pursuit Channel. “In turn,” Presley continued, “the entire Pursuit Channel family will be riveted by the masterful production value, the story telling, the drama and the informative nature of the new American Airgunner!”
“While Pyramyd Air and Umarex are title sponsors of the show, there’s plenty of opportunity for companies to be involved in American Airgunner,” said Jeremy Dean of 5 Star Productions. “The goal of American Airgunner is to promote airgunning as a recreational sport, a charter that lends the show to a wide range of partnership opportunities all across the outdoors category.”
Audiences are also invited to follow American Airgunner on FaceBook, YouTube and www.americanairgunner.com, to keep up with the show’s host, Paul Capello, as well as the gear, the hunts, the promotions and the challenges.
