Nature Valley Creates Digital “Street View” Program for America’s National Parks
Josh Wolfe 03.12.12
Nature Valley is launching a digital platform, using cutting-edge technology, to enhance its commitment in preserving America’s national parks. The platform, called Nature Valley Trail View, will bring together 300 plus miles of park trails in three scenic national parks: Grand Canyon, Great Smoky Mountains and Yellowstone.
The street-view style, put together by a human cameraman, is the view that we can now see from our home computers. In essence, digital hiking.
Senior marketing manager for Nature Valley, Scott Baldwin, said, “As a brand that loves the outdoors, Nature Valley’s goal is to inspire consumers to enjoy all that nature has to offer, especially our national parks.”
The goal for the trail view is to get people excited about visiting the parks. Nature Valley has been a long-time supporter of the national parks and has helped raise a lot of money over the years, motivated by the eminent need of preservation. They are a long time supporter of the National Parks Conservation Association (NPCA) through their own program called Preserve the Parks. The program has funded restoration projects near and in several of America’s national parks, including: Grand Canyon, Grand Teton, Acadia, Great Smoky Mountains, Joshua Tree and Yellowstone.
For more information visit www.naturevalley.com.
It didn’t take long for me, following in my father’s footsteps (literally), to develop a deep appreciation for the outdoors. Because it’s there in the wind, in the rain and a cool summer sunrise where I’ve learned more than in all the classrooms combined. My journalistic work is the sum of all I’ve taken from the outdoors and all I want to give back.
It was during a long, grueling two-year stint working as a banker in Huntsville, Alabama, I finally realized I needed to follow my dreams. After sojourning several places across the country, I now call Asheville, North Carolina, home, where I am the co-founder, publisher and editor of The Golf Sport (www.golfsportmag.com) magazine and editor of Sporting Classics Daily (www.sportingclassicsdaily.com). I am also a contributor to OutdoorHub and Global Outfitters, and hope to really inflate that balloon over the next couple years.
For me, it’s the power of the pen that makes the outdoor adventure live forever – as it is resurrected on the page in front of me. I am so fortunate to be a part of the outdoor community and make my passion a career.
