Nightforce Optics, Inc., of Orofino, ID, has announced the launch of its redesigned website at  The new site includes easier navigation, extensive product information, and a number of tutorial features.

“Delivering as much information to our customers as possible, within a visually appealing and useful environment, was our goal for the new website,” said Terry L. Eby, marketing project manager for Nightforce.  “We will continue to add new information to the site that will help Nightforce customers in many ways.”

The redesigned site includes detailed information on the products, reticles and technology that have made Nightforce one of the most acclaimed riflescopes in the world among U.S. armed forces, police marksmen, competitive shooters and hunters for the past two decades.  For example, the online Velocity Reticle Calculator allows the shooter to interactively explore the application and performance of the unique Nightforce Velocity™ 1000 and Velocity 600 reticles, relative to their own rifle’s ballistic profile.

Visitors will find several tutorial videos, such as the one explaining ZeroStop—a patented mechanical elevation adjustment stop that allows the shooter to instantly return to their chosen zero point, no matter how many adjustments in elevation may have been made.  The site also conveys a wide range of general riflescope knowledge, details on more advanced uses of reticles, and information to help shooters hone their skills, especially at longer ranges. includes photo galleries, product specifications, and a global dealer locator as well.  The new site is online now.

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