Sportsman Channel, the leader in outdoor TV for the American Sportsman, announced today Graig Hale has been promoted to vice president, business development from his previous position as director, business development. He reports to Gavin Harvey, chief executive officer.
“Under Graig’s leadership, the business development team has achieved terrific revenue growth, acquired best-in-class productions, and boosted our sponsorship business dramatically,” said Gavin Harvey, Sportsman Channel CEO. “And he is a great representative of who we are – Graig lives the lifestyle and is dedicated to our mission to serve American sportsmen and women.”
Hale, who joined Sportsman Channel as director, business development in 2006, leads the network’s endemic sales and producer programming sales initiatives with a growing team. Hale has brought numerous national brands to the network, including Realtree, Silverado, Geico, Golden Corral, Kawasaki, Yamaha, BRP, Progressive, Federal Premium Ammunition and NetFlix. Many of these brands have become title partners in themed nights, stunts, and program blocks, a sponsorship business that has expanded under Hale’s direction.
Hale will continue to manage the network’s relationships with program producers, and will play an instrumental role in scheduling, acquisitions, and program strategy. Sportsman recently announced the network had surpassed 31 million subscribers and will become Nielsen rated on March 26.
He was recently announced as a finalist for National Sales Person of the Year with CableFax’s Sales Executive of the Year Awards.
Before joining Sportsman Channel, Hale was the local sales manager at Charter Communications in Michigan. In that role, he received the “Rising Star” award from Charter for the Great Lakes Region in 2005.