Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld.com,BoatTrader.com and Boats.com, has announced the 2012 MDCE Best Ideas White Paper is now available for download. Produced by Boating Industry magazine and sponsored by Dominion Marine Media, the Best Ideas program facilitates boat dealers learning from each other, a philosophy that is a core component of the Marine Dealer Conference & Expo (MDCE).
The White Paper contains over 30 of the best idea submissions from MDCE dealer attendees on topics including business management, customer satisfaction, sales, F&I, marketing, events, and service departments. It explains how and when the Best Ideas were implemented and their results. The ideas range from a dealer-produced, used, in-water boat show, to the production of roll-in aluminum docks, to the use of personalized Microsoft tags.
“Successful boat dealers have a proven commitment to innovative ideas,” said Courtney Chalmers, director of marketing for Dominion Marine Media. “We share this commitment to innovation and embrace it every day as we continue to develop access, products and services for the largest network in the marine industry.”
The 2012 MDCE Best Ideas White Paper can be downloaded here.