Darn Tough Vermont Joins The Conservation Alliance
OutdoorHub 03.30.12
The Conservation Alliance is pleased to announce Darn Tough Vermont as a new member of the organization. The Vermont manufacturer of the only premium, performance socks with an unconditional lifetime guarantee has a history of environmental consciousness and dedication to sustainability. Their membership in the Alliance marks a furthering of their commitment to these principles.
As a new member of The Conservation Alliance, this partnership will continue to help support and bolster the Alliance’s efforts to work directly with outdoor industry companies to fund conservation organizations working to protect North America’s last wild spaces. As a member, Darn Tough Vermont joins six other Vermont companies and over 180 member companies in North America.
“Darn Tough Vermont embodies many of the same values we do around the active, conscious consumer,” said John Sterling, Conservation Alliance executive director. “We look forward to working with them to support key conservation initiatives in the industry and to demonstrate the true meaning of conserving resources while still supporting a healthy economy.”
“Nature and the outdoor lifestyle are ubiquitous aspects of life in Vermont, which is a constant reminder of the importance of conserving our natural spaces to ensure they remain unexploited for future generations,” said Ric Cabot, founder and president of Darn Tough Vermont. “We have always approached our business from a sustainability standpoint, both in terms of the environment and sustaining reliable jobs for over 150 Vermonters. As a member of The Conservation Alliance, we’re excited to join the long list of respected industry partners to help support the Alliance’s initiatives.”
Based in Northfield, Vermont, Darn Tough Vermont knits all of their socks at the family hosiery mill where the Cabot family has been making socks for over 30 years. The majority of the sock styles across the company’s Specialty and Tactical product lines are made from Merino wool. Every pair is knit using the industry’s highest density knitting and fine-gauge yarns to provide superior comfort, fit and durability. This quality-over-quantity approach to manufacturing reverberates the company’s commitment to minimizing the environmental impacts of manufacturing and mitigates the superfluous consumerism caused by cheaply made products.
Darn Tough Vermont was founded in 2004 during a time when many U.S.-based manufacturers were leaving the country to pursue cheaper, foreign labor. The Cabot family refused to turn their backs on the community and people it sustained. Third-generation sock maker Ric Cabot revitalized the family business by forming the premium, performance brand Darn Tough Vermont.
For more information about Darn Tough Vermont, please visit www.darntough.com.
