The No. 1 game management software in the deer and wildlife industry, GMS  announces it has been presented with the 2011 Wildlife Industry, Leadership & Development (W.I.L.D.) Award for ‘Most Innovative New Technology.’ GMS and Dr. James C. Kroll received the award for their Dr. Deer Management System, a one-of-a-kind tool that helps hunters and land owners keep accurate records on their hunting properties and receive direct consultation with Dr. Kroll, who is widely recognized as the Father of Modern Whitetail Management.

The W.I.L.D. Awards were established to spotlight the people, businesses and products that have made a significant, positive impact in the deer and wildlife industry, and were presented by the American Deer & Wildlife Alliance®, a non-profit organization working to promote the industry and to preserve our American outdoor traditions.

“We’re very excited to receive a W.I.L.D. Award recognizing this new software,” says Mike Owens, president of GMS. “The new Dr. Deer Management System is the first program of its kind in the outdoor industry, and it really opens the door to quality deer management for everyone interested in having healthier and higher quality deer on their property.”

The Dr. Deer Management System gives property owners, hunt clubs and individual sportsmen access to exclusive information about raising deer and managing wildlife on their land directly from Dr. Kroll, renowned author, instructor and expert on whitetail deer. With a click of a mouse, a hunter or land manager can have Dr. Kroll (aka Dr. Deer) analyze the data and provide professional feedback and consultation within just a few hours. The program provides more than 27 different reports, year-to-year ‘quality zone’ comparisons as well as geographical analysis to help users grow and harvest healthy trophy whitetail deer. The Dr. Deer Management System offers three different operating packages. For more information and pricing, call GMS at 254.752.1608 or visit

GMS software is considered by most industry experts to be the most user-friendly game management software on the market today. GMS helps hunting operations and land owners manage properties whose focus is on quality deer and game management (including deer farmers/breeders), organize and maintain all of the pertinent information needed to manage a successful ranch. Innovative and comprehensive, the GMS program allows users to begin quality deer management, track all aspects of a hunting property, develop plans to help maximize herd health, quantify herd ratios, compositions and age structures, develop a wildlife management plan, schedule hunts, record information in the field via Pocket PC technology and much more.

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