GunSpec, a shopping comparison site for the firearms industry, has stepped up its commitment to providing online services for retailers and firearms enthusiasts in light of recent changes of policy by one of the largest search engines in the world.
Through the new policy, firearms retailers must comply with the rules that include pay-for-position and the elimination of any products that appear on the list of prohibited products to include “guns, ammunition and knives.” Aware of the serious implications for retailers, GunSpec is currently developing new programs that will allow displaced retailers to set their own budgets, bid on search product placement and provide them with additional brand exposure for their stores.
“We are committed to working with our firearms, ammunition and knife retailers for the long term,” Dennis Bella, President of GunSpec commented. “No matter the size of your store, GunSpec’s new affordable marketing capabilities and programs will bring customers to you and enhance your customer’s experience with your brand.”
GunSpec.com is a shopping comparison engine dedicated solely to the firearms industry. Firearms enthusiasts can shop for firearms, parts and accessories from their favorite manufacturers and compare pricing, products and information. Retailers capture GunSpec’s targeted audience through a variety of marketing platforms. Gunsmiths and firearms specialist also utilize the GunSpec shopping engine to find new customers. Besides offering both users and retailers a buying and selling platform, GunSpec provides integrated marketing media programs and unique blog content.
Early Fall 2012, GunSpec will be rolling out their next version (v2.0), which will include enhanced retailer capabilities and functionality. GunSpec.com v2.0 will also contain new features based on consumer and retailer feedback making GunSpec one of the most robust and engaging firearms enthusiasts’ sites on the Internet. Until the v2.0 release, GunSpec will let participating retailers list products in the GunSpec search engine at no additional cost!
Image courtesy of Laura Burgess Marketing