North American Hunter Gets Facelift
OutdoorHub 08.03.12
– As the flagship publication of the North American Hunting Club—a community of more than 750,000 passionate hunters—North American Hunter magazine has long been recognized as a leading publication in the outdoor industry. Now, in a progressive move to stand as the definitive authority in modern outdoor media, North American Hunter has undergone a major facelift, both in print and online.
“Clean. Bold. In your face. That’s how I describe the new look of the magazine,” said North American Hunter Art Director Carrie Lapka. “Large photos. Bold headlines. Aggressive color palette. There’s nothing timid about it. I’ve been working with some of the greatest writers, photographers and outdoorsmen in the industry for a long time—and these guys know their stuff. The new magazine layout communicates their message with the strength and power intended. And the message is loud and clear: North American Hunter is ‘Arming The Ultimate Predator.’”
Beyond the cosmetic overhaul and enhanced reader-friendly design, North American Hunter has raised the bar when it comes to interactivity and engagement.
“Our entire team, from editorial to design and advertising, has spent countless hours contributing ideas and thoroughly evaluating the needs of our audience and advertisers,” said North American Hunter Editor-in-Chief Gordy Krahn. “Our goal was to reinvent the magazine as a modern editorial product that breaks traditional print boundaries. We believe that with the integration of interactive components such as QR codes and powerful synergies with online content, our readers will be exceedingly satisfied. And undoubtedly, companies and organizations that are seeking a receptive audience will benefit greatly.”
To add to the momentum of North American Hunter’s re-launch in August 2012, the magazine welcomed two respected figures from the outdoor world—Tom Miranda and Jeff Foxworthy. Miranda has taken on the role of “Bowhunting” columnist, while Foxworthy delivers hilarious sportsmen-oriented anecdotes in his new “Parting Shots” column.
On the electronic side, North American Hunter has revamped HuntingClub.com—the North American Hunting Club’s official website. With eleven active bloggers and an ever-expanding library of videos and other multimedia assets, HuntingClub.com is a digital powerhouse.
“Contributing to our extensive online growth has been unbelievably rewarding,” said North American Hunter Web Editor Josh Dahlke. “We’re on a mission to feed the media demands of every hunter in North America. If you’re not a Club member, you’re missing the boat.”
