America’s Fastest-Growing Lure Brand Launches Event Campaign
OutdoorHub 01.22.13
Event Campaign to Foster Retail Growth, Enhance Media Partnerships and Further Cement Consumer Relationship
Continuing to ride the wave of media interest, tournament success, and the ensuing groundswell of consumer demand that its product lineup has created, Z-Man Fishing Products is excited to announce that it will be staging an aggressive, 29-stop event campaign throughout 2013. Developed to bolster sales and relationships with key retail partners while, at the same time, further activate the company’s affiliations with! FLW Outdoors and B.A.S.S, the face-to-face marketing program will round out Z-Man’s robust media mix and enhance its ability to excite, educate, and motivate avid anglers to purchase and use its unique and highly successful products.
FLW Outdoors and B.A.S.S., two of the recreational fishing industry’s leading media outlets and consumer organizations, reach and impact the sport’s most die-hard participants through their event, broadcast, print, Internet and social media platforms. Combined, the two organizations generate tens of millions of consumer impressions—and touch points—annually, presenting the perfect conduit for Z-Man to expand its reach, influence and sales.
“We’re very excited to build upon our existing partnerships with FLW Outdoors and B.A.S.S.,” states Daniel Nussbaum, Z-Man Executive Vice President and General Manager. “Both organizations provide us with a direct pipeline to the nation’s most avid, passionate and influential anglers, and present an outstanding opportunity for Z-Man to realize impactful connections with the right audience in the right setting.”
Supported by energetic, educated field and pro staffers, Z-Man’s event engagement will showcase the company’s innovative products at 26 FLW and three Bassmaster Open tournaments throughout the southeast, southwest and Midwest United States in 2013. On site, attending anglers will be treated to product education and demonstrations, as well as special sales and promotional offerings. As important, these events will enable Z-Man to stay connected with current customers, as well as engage and cultivate relationships with fishermen not yet using their products.
“We have found that the best way to build excitement about our products is through face-to-face interaction with the hard-core anglers that make up the backbone of the sport,” comments Nussbaum. “This campaign will afford us the opportunity to work with our retail partners to generate buzz about Z-Man that will impact sales as we educate anglers about the benefits of our products.”
For more information or to schedule an interview, please contact Jeff Espy with Adventure Advertising, LLC at (678) 730-4770, or by e-mail at Jeff@adventureadv.com.
