The February edition of Shooting Industry Magazine discusses how dealers are meeting the needs of new gun owners who are interested in personal defense, spotlights how to recruit turkey hunters year-round and covers the NASGW’s 39th Expo & Annual Meeting.
The personal-defense business remains at the top of the industry’s sales statistics — and a significant number of these personal-defense customers are first-time buyers.
“We are seeing a growth in newer shooters, definitely leaning toward home defense. They didn’t have as big a concern about that in the past, but now they are thinking, ‘OK, it’s time. We probably need to get at least a handgun and maybe a shotgun for home defense,’” said Bill Cates, manager of Rocky Mountain Shooters Supply in Fort Collins, Colo.
Read about customers’ preferred defensive firearms, ammunition and accessories in “Personal Defense — Arming New Gun Owners.”
Jay Wallace, owner of Adventure Outdoors in Smyrna, Ga., acknowledges turkey hunting isn’t his most profitable hunting segment, but has developed techniques to maximize his sales and boost profit margins.
“We have a lot of people in the store already, and we want to convert them to turkey customers,” Wallace said. “It’s a lot easier to take a deer hunter and turn him into a turkey hunter than to take a first-time hunter and get him involved.”
Wallace outlines his strategies to increase the popularity of turkey hunting, plus tells dealers which products are must-haves, in the February feature “Recruiting Turkey Hunters Year-Round.”
The 39th annual NASGW Expo & Annual Meeting, held in November 2012, was the association’s most successful yet. The February issue of Shooting Industry features a full review of the event, including NASGW’s annual awards.
Shooting Industry’s Dealers Only Giveaway for February features a freestanding Redring point-of-purchase display with demo sight mounted on a blue gun for hands-on customer interaction. Also included is the Gear-Grab Bag from NeverLost. Dealers can enter to win the package — valued at over $1,200 — at www.shootingindustry.com/giveaway/.
To read the February issue — and sign up for a free subscription to the all-digital edition — visit www.shootingindustry.com/digital-editions/.
Logo courtesy FMG Publications