BRP’s Evinrude outboard engines, the charter brand in high-performance outboard motors for fishermen, will position itself through June 2013 as the title partner of a four-hour block of independently produced fishing shows on the Pursuit Channel. “Evinrude Full-Throttle Fishing” (Saturdays, 8-12 a.m. EST) will feature:
The Scott Martin Challenge (Q1), IFA Redfish Tour (Q2), Bob Redfern’s Outdoor Magazine, Hank Parker’s Outdoor Magazine, North American Fishing Club, Cabela’s Fisherman’s Handbook, Fishing Texas, Anglin’ Edge and Midwest Outdoors.
Rusty Faulk, CEO of Pursuit Channel, believes that partnerships like Evinrude Full-Throttle Fishing represent lodestones in the recruitment of the next generation of sportsmen. “Outdoor television networks cannot exist as best-buy recruiting and entertainment tools without levels of investment from leading endemic brands,” he said. “And what an honor it is to bring a top-end collection of fishing shows to a national audience through an association with Evinrude outboard motors.”
The inspiration for the world’s first outboard motor struck Ole Evinrude, a young machinist and keen student of the world’s first combustion engines, in the early 1900s as an epiphany while rowing a wooden boat across Okauchee Lake, Wisconsin to fetch a dish of ice cream for his fiancée.
Today, one of Evinrude’s most popular models, the Evinrude E-TEC 150 HP, a clean-running 2-stroke 6-cylindar, is acclaimed for its best-in-class power, speed and power-to-weight ratio.
“BRP is proud to partner with Pursuit Channel to bring fishing enthusiasts a lineup of action-packed shows through ‘Evinrude Full-Throttle Fishing,’” said Chris Berg, Director of Marketing and Strategic Planning for Evinrude. “Like the Pursuit Channel, the Evinrude brand is committed to providing premium products that help sportsmen enjoy their time on the water to the fullest.”
Image courtesy Evinrude