Covey Rise Launches New Lifestyle Wing Shooting Magazine
OutdoorHub 03.20.13
Magazine to Commemorate Its 10th Anniversary
Covey Rise LLC has unveiled an inspirational magazine format in celebration of the 10th Anniversary of their recently acquired title, Covey Rise.
The original Covey Rise was founded in 2003 by the late Kim Price of Alexander City. Price had been a Board of Director’s member for Pheasants Forever and their sister organization Quail Forever, where he was a tireless champion of conservation efforts that focused on his beloved game bird, the Bobwhite quail. To take his efforts to the next level, Price founded and published Covey Rise, a monthly newsletter, with a goal of connecting conservation groups and hunters. His format was widely successful and respected, and Price published the newsletter until he passed away unexpectedly in 2011.
Inspired by his tireless efforts and friendship, John Thames and Kelly Waldrop were determined to keep Price’s legacy alive. In 2012, Thames bought the exclusive publishing rights to the established brand name. In a move counter-current with contemporary publishing trends, Thames and Waldrop relaunched Covey Rise magazine as a lifestyle publication devoted to all aspects of upland bird hunting.
According to publisher Thames, “the new Covey Rise magazine is a 75% content to a 25% advertising model that celebrates all facets of the upland hunting life. We’ll focus on a wider variety of favorite game birds that will include pheasant, Ruffed grouse and woodcock, sharptail grouse and the elusive ptarmigan, among others. Bird hunters are by-and-large traditionalists, and we know that they’ll savor the new Covey Rise. We’re delivering our magazine with content written by award-winning writers, industry-leading photographers and outstanding artists. Selling print magazine subscriptions in this digital age won’t be easy, but we’re more than prepared for the challenge.”
Associate publisher Waldrop agrees. “There are so many facets to a great hunt, and each issue of Covey Rise magazine will showcase distinctive sporting venues, outstanding gear, and interesting people delivered in a format they appreciate. Our experience is that vertical market publishing can be challenging. The simple fact is that a well-published magazine speaks of quality.
